Summary: Studies of how users read on the Web found that they just do not actually read: instead, they scan the text. A research of five writing that is different unearthed that a sample internet site scored 58% higher in measured usability when it was written concisely, 47% higher if the text was scannable, and 27% higher when it was printed in a target style instead of the write my article promotional style found in the control condition and many current website pages. Combining these three changes into a single site that was concise, scannable, and objective on top of that lead to 124% higher measured usability.
Unfortunately, this paper is created in a print writing style and is somewhat too academic any way you like. We know this really is bad, nevertheless the paper was written given that way that is traditional of on a research study. We have a summary that is short is more fitted to online reading.
“Really good writing – you do not see much of that on the net,” said one of our test participants. And our impression that is general is most internet users would agree. Our studies declare that current Web writing often does not support users in achieving their main goal: to find useful information as quickly as you can.
We’ve been Web that is running usability since 1994 Nielsen 1994b, Nielsen and Sano 1994, Nielsen 1995. Our studies have been similar to most other Web usability work (e.g., Shum 1996, Spool et al. 1997) and now have mainly looked at site architecture, navigation, search, page design, layout, graphic elements and magnificence, and icons. Continue reading